Summary::
After taking her 13-year-old sister shopping for bras, Megan was frustrated by how sexualized most of the choices were for young girls. So she started her own company, Yellowberry, to offer an alternative: comfortable, colorful training bras that are super cute. She initially raised $42,000 through Kickstarter (well above the $25,000 goal she set for herself), and is now in the midst of her 2nd Kickstarter. In the past couple of years, her business has become a full-fledged online retail shop.
If you’re building a business in a niche space, Megan is extremely wise for her age explaining business techniques that have worked, and some that haven’t. Or, if you have a teen child (or are a teen) this podcast will urge you to dream big, plus provide you with tactical advice on initial steps to take.
In 2014, Megan was selected as one of TIME Magazine’s 25 Most Influential Teens and included on Huffington Post’s list of 14 Most Fearless Teens. In 2015, Megan was named one of the 24 Millennials to Watch by Yahoo. Megan also serves as a member of the first-ever Barbie Global Advisory Board.
Links + Items mentioned::
Questions I ask::
- How do you learn everything you need to know in this industry, even without college?
- What does it take to have a successful Kickstarter campaign?
- What are the keys to successfully working within a niche category?
Takeaways from this episode::
- How to defy the stigma around being too young or inexperienced
- How to have an impact no matter what age
- Encouragement on dreaming big
- Ways to fund ideas
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Outro Music by Tobu http://www.youtube.com/tobuofficial
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